[P.S. Italian version here!]

Let’s meet Federica Signorelli, the latest to join the Business Development team in Rawfish!

Hi Federica! Tell us what you do, what is your role in Rawfish?

I am an account, I function as a link between Rawfish and the client, so I follow both the clients’ relationships and the operating aspect of the company.

From Naples to Milan, passing through Vicenza for a short time. Was it traumatic?

I’m not sure traumatic is the right word, but surely it was challenging. I like this “new life”, but I miss Naples and the sea. Milan is definitely a city that offers multiple advantages and opportunities in the business field, it allows you to grow a lot professionally. But I miss that sense of infinite and the looking beyond that only looking at the sea allows.

But I have to admit, I became industrialized. I prepare the morning coffee the night before so that I can capitalize on the early morning!

The stay in Vicenza well introduced me to the team, and in Rawfish I immediately felt at home. The colleagues made me feel comfortable and were very supportive since the beginning. This allowed me to easily adapt to the situation.  

What was your journey to Rawfish?

We have to start way back. I studied in Naples and got my graduate degree in “Industrial public communication” in 2016. I immediately started working, but then came a point at which I felt the desire of changing something. This desire, together with the passion for the digital industry, made me understand it was time for a new experience. Whilst I was figuring out the how, when and where to look for it, I received a job offer from Milan. When my experience there was almost finished I found Rawfish on my path, and I immediately noticed how it reflected my primary values and work environment in its mission. Seeing that, I immediately thought “Why not?” and here I am!

On which project are you working at the moment? What was the most challenging project you took on until now?

At the moment I am on different projects, among which there are the Virgin Radio app and the Mediaset Play one. The most challenging project definitely was the Marco Mengoni app. Because it was so complicated at the beginning to understand and manage all the different dynamics, it had me learn a lot very fast. It was the first project I worked on when I started working in Rawfish and I am attached to it, as it gave me 360° vision!

Best quote from Federica Signorelli?

“E quann good good, chiù black d’ a midnight nun po’ venì!”

It’s a funny sentence in a gibbery english that belongs to the Napulian tradition and literally means: and when good good, it can’t get darker than midnight. It is a funny way to undramatize and react when uncomfortable situations happen. Instead of getting angry, you try to make it better by saying that, in the end, it can’t get darker than midnight!