Meet the Team at Rawfish: Elisabetta Pisano

Starting in November, Elisabetta joined our developers' team. She’s the first female developer here in Rawfish -and we are super proud of it!
Let’s meet her and discuss her recent experience in Rawfish Bali, where she fused surf & code during her stay!

Hello Elisabetta! What do you do in Rawfish?
Hey there! My job is to implement web apps and to manage digital projects.

Tell us something about your previous experiences. How was the move to Rawfish, it being closer to a startup than a corporation?

I worked for quite some time in Software Houses in Milan and Bologna, where I managed and developed web projects as a freelance. In the last three years, I also worked with a World-known creative agency.
From these experiences, I cherish work methodologies, knowledge of the different client types and knowledge of different activities in developing digital apps. Last, but not least, were the human relations I developed during my journey.
My adventure in Rawfish has just recently started, and what pushed me to jump aboard was the general vibe I perceived here. Rawfish has the identity of a serious and ambitious company, always ready to face innovations with enthusiasm and an open mind. The people who work here are distinguished by their humanity and professionalism, which contributes to make the company a welcoming and overall nice environment.

How long have you lived in Milan? What is your relationship with the big city? And what is your relationship with your beloved Calabria instead?

I've been living in Milan for 6 years now, but I lived in other cities for long stretches of time too. Every place changed me a bit and contributed to my growth. Specifically, Milan gave me the chance to be me, try, experiment and revisit who I wanna be, both in my personal and in my work life.
Calabria is where I spent my early life and the beginning of my youth. It is a region with a lot of potential and relatively unknown to most. I have emotional attachments there, and I would like someday to think about it as more than just home.

You are the first female developer in Rawfish. Generally, do you think it’s hard to be a woman in the tech world? Have you ever felt the burden of gender differences?

I have an engineering education, which is known to be a heavily masculine environment. With time I got used to being in a minority, but I never felt a heavy gender inequality. I always felt I was representing a piece of nice and good news and I always got the room I deserved to act, no more and no less than others.
Maybe I got lucky, I don’t know, but I think that in work environments capabilities and attitudes are more important than gender. The real question I asked myself in time is why more women are not attracted by the tech world, rather than if they are welcome or not.

Let’s talk about juicy stuff: how was Rawfish Bali?

It has been a great and positive experience. Rawfish Bali feels like home. It’s a place where it’s easy to reconcile work and close contact with nature. Moreover, for surfers like me, it is one of the best places in the world where to do it and meet up with a global sea-lover community. Plus, networking and places where to do it are abundant too.

The best Elisabetta Pisano motto?

You say different, I hear interesting.

Meet the team at Rawfish: Marco Mardegan


Welcome to our series dedicated to our Rawfish team!
One of the first members working at Rawfish back in 2014 was Marco Mardegan.
He started collaborating with us when the company was at the beginning of its journey as a mobile agency. We took the chance of having him back in the office on a daily basis to ask a few questions and let you meet our peeps at Rawfish.

Hey Marco! What do you do at Rawfish? What's your job?

I'm an iOS and Android developer. And also a Project Manager for some complex projects.
I started my coding adventures 14 years ago, but I started to focus on the mobile tech 6 years ago.

Which projects are you working on right now?

I'm taking care of the e-novia projects: Velochain, Blubrake, Hiride.
A few weeks ago I also started working on a secret project but we can't reveal it yet!
The only thing I can share is the industry: a web radio! But, stay tuned, you will find out more soon.

You were a freelance before. What has changed since then?

When I was a freelance, I spent a lot of time at home, sometimes even working in my pyjamas.
Now my free time has been reduced, especially because I commute every day for 2 hours and sometimes I have to wear shirts. Lol!
There's also a positive side, though. As a freelancer, I had to work in my free time. Now, when I go back home, I can focus only on the things I like: the gym, my girlfriend, and all the books on my reading list.

iOS vs Android. What do you think about this battle?

I'm not really lined up! Normally, it depends on the moment: if I'm coding Android I start being intolerant of that language. And the other way round.
In the last months, I'm working more on iOS. So, right now, my fav one is Android, of course!
I guess Android is easier to learn. At least, it was for me since I already knew Java.
Luckily, I am flexible and I can manage a lot of different projects.

What was the most exciting project you worked on?

One of the most interesting was WE-Dashboard, a mobile and web app for the professional bikes. WE-Dashboard enables users to set the shifters and the derailleur gears before getting in the saddle.
In this case, I took care of both the iOS and Android app development. The most interesting and challenging feature has been the Bluetooth integration, that allows the synchro between all the data.

MyFoody, one of the apps designed & powered by Rawfish, has been awarded as one of the best 2017 iOS APPS!

2017 has been a wonderful year for Rawfish and it coulnd’t have ended in a better way! Apart from our awesome Christmas party, MyFoody, one of the apps designed and powered by Rawfish has been awarded as one of the best 2017 iOS apps, for the sustainability category.
MyFoody is an app with lists and categorises the best offers in the supermarkets near you. You can find nearly expired products, seasonal fruits and vegs with little imperfections but pretty eatable, saving up to 50% on your grocery shopping, giving your contribution to build a better world, as it’s against food waste!

A super achievement for MyFoody and for us at Rawfish, too, as we’ve worked on the design and the iOS and Android development. Just to add: MyFoody has been part of the Rawfish startups acceleration program in Bali!

We’ve asked Alessandro Dipaola, Product Manager at MyFoody a couple of questions to picture how it is working with Rawfish. We’ve aslo been able to get some secrets around MyFoody. Curious? We too.

The new MyFoody design was born thanks to a first co-design session developed then thanks to your partecipation to the Bali Program. Walk us throughout your experience.

Alessandro: "We’ve followed 3 important stages to develop MyFoody’s mobile app:

  • We’ve put together a document to list the tech/functional requirements
  • We’ve gone through a codesign session at Rawfish
  • We’ve developed the iOS and Android app with the Rawfish Bali team

The UX/UI has been defined in one week starting from some internal ideas and drafts which have been revised by the design team at Rawfish which has also defined the app user journeys.

After another revision, we’ve put together a document including the technical specification of the interface which has been combined to the functional requirements.

The app development has been done in Bali, where I’ve followed the actual app develpment working side by side with the Bali team. We’ve spent weeks working 24hours 7 days a week with an internationla team and an amazing atmosphere. It’s something I would of course recommend, especially the fact of seeing the app taking shape, day after day!"

The documents to list all the activities to be done is essential. It’s actually setting those goals that very different background are working to achive a common goal!

What does it mean working with an external team to develop your app and product?

Alessandro: "It means focusing on the management of a shared project, it’s actually essential setting goals and align everyone to the execution. The initial documents and drafts have been important to understand how to organise expectations and to align them to the app development. Finally, if we’ll need to develop more functionalities in the future, it’s very helpful being in touch with the same developers you’ve worked at the beginning of your journey."

Alessandro every 3-4 week is poppoing to our HQ in Vicenza to work side by side with our developer team. Working remotely is awesome but we believe face-to-face meetings are important to improve your problem solving skills!


Alessandro: "Honestly, we’ve been surprised when from the Apple Store we’ve been told our app has been included in the 2017 sustainability leaderboard, especially cause we’re sharing the list with a bunch of big players such as BlaBlaCar and Moovit.  
We’re proud of this achievements and t’s giving us another reason to work even more on MyFoody to expand the cities and supermarkets network, in Italy and Europe."


Alessandro: "In the next months we’ll focused on two important elements.  From one side we want to increase the offer available on the app, including other high street players, increasing the awareness and the opportunities of MyFoody in other Italian areas. Furthermore, we think we need more functionalities to allow users to not miss any offers. In particular, the ones for the most interesting products, so the can save even more on what they love buying!"

At Rawfish we think we’ll see Alessandro again soon in our offices during 2018. Have you already downloaded MyFoody from the AppStore?
Check on our website the design and the technology we’ve used to develop on of the best 2017 iOS apps!